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pmpgenesis’ partnerships division worked with Odeon to create a unique sponsorship platform for RIAS, a specialist insurer for over 50s, to engage with potential customers. Odeon ‘Senior Screen’, a season of films for mature guests, was launched in October 2006 and RIAS began sponsoring the initiative in May 2007. This first time sponsorship provided a unique opportunity to create a long term and relevant presence in a cinema environment. pmpgenesis managed the logistics and sponsorship content of the partnership.
pmpgenesis has worked closely with the Football Association of Ireland (FAI) over the last seven years to transform many aspects of their operations on and off the field. The initial engagement was to undertake a review of how well the FAI supported their international teams, following the widely publicised criticism of the Association after Roy Keane’s early departure from the 2002 FIFA World Cup.
We have worked closely with The Football Association (the FA) on a variety of projects. These projects have included assistance with the Burns Review reviewing the structural reform of the organisation, the development of an integrated strategy for The FA and football in England through to 2012, support on the development of the National Game Strategy, and the establishment of the new Women’s Super League.
Madrid 2016, one of the four Candidate Cities for the 2016 summer Olympic and Paralympic Games appointed pmplegacy to work with them on the application stage primarily leading on the legacy component.
pmpgenesis helped Skanska deliver a winning bid in Bristol by developing proposals for school and community use of sport and leisure facilities at four schools in the area pmpgenesis demonstrated how Bristol’s strategic outcomes would be delivered through sport and leisure provision, supported by:
Highlands and Islands Enterprise (HIE) is the economic development agency for the Highlands and Islands region of Scotland. Following an extended period of comprehensive change and restructuring, the organisation had lost significant leadership skill and experience. HIE asked pmpgenesis to help them to respond successfully to increased performance pressure by building leadership capacity and capability.
pmpgenesis worked as part of an international team brought together by the Beijing State Owned Assets Management Corporation and the Beijing Organising Committee for the Olympic Games to assess the business case and detailed business plans for the Olympic Stadium proposed by selected financial and development consortia.
pmpgenesis carried out a review of the commercial value of rugby and the state of the game in the Six Nations.
pmpgenesis worked with Totally Truro Business Improvement District to create a series of first time city sponsorship platforms for companies to sponsor a number of major events within Truro’s annual events programme. These include the 2009 Christmas in Truro Festival and the 2009 and 2010 Music Truro Festival. Sponsorship packages included headline sponsorship and official partner categories.
pmplegacy ran a programme of legacy planning workshops for those involved in the Delhi 2010 Commonwealth Games.